According to the Yankee Group, the ad market should overome 700 millions dollars in 2010. Nowadays, the advertiser's expanses are about 183 millions dollars. Others forecast are around a billion in 2011. What is not so big in comparaison with the global 45 billion of the video game market.

Some of the media house specialized in video game like Massive Inc. (sold to Microsoft for 200 million dollars), IGA Worlwide and Adscape, have promised an added dollars by sold video games.

We will see if this business model will work...and if the expected benefits will be used in the game quality production or to low their retail prices.