According to the Wall Street journal, the Walt Disney Co.'s purchase of the child-oriented Club Penguin online community aims to give the entertainment giant a lift into the social-networking world with a brand that has become hugely popular in just two years.

Disney said it paid $350 million for closely held Club Penguin, whose founders stand to make another $350 million if they meet performance targets through 2009.

The deal came as Disney reported stronger-than-expected earnings for its fiscal third quarter, bolstered by double-digit growth in operating income in three of its four major divisions. A 23% increase in operating income, to $1.4 billion, in the company's ...

That's a good deal for the Club Penguin, but now, they are a little under pressure, don't you think ...